International Women’s Day 2020 campaign theme is #EachforEqual
An equal world is an enabled world.
Individually, we’re all responsible for our own thoughts and actions – all day, every day.
We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements.
Collectively, each one of us can help create a gender equal world.
Let’s all be #EachforEqual.
So let’s build a gender equal world
Equality is not a women’s issue, it’s a business issue.
Gender equality is essential for economies and communities to thrive.
A gender equal world can be healthier, wealthier and more harmonious – so what’s not great about that?
The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth … so let’s make it happen. Let’s be #EachforEqual.
#EachforEqual is about ‘Collective Individualism’
The IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’
We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society.
Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.
We can all choose to be #EachforEqual.
Strike the #EachforEqual pose
So put your arms out front and STRIKE THE #EachforEqual POSE to motivate others and to make International Women’s Day YOUR day.
Do what you can to truly make a positive difference for women everywhere.
Year long activity and collaboration
The 2020 #EachforEqual campaign runs all year long. It doesn’t end on International Women’s Day.
The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #EachforEqual activity reinforced and amplified all year.
Collectively we can all play a part
Collective action and shared responsibility for driving a gender-equal world is key.
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality.
The first International Women’s Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.
Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights.”
Amplify via social media
Post your #IWD2020 message on social media with your “hands out” equal pose for a strong call-to-action for others to support #EachforEqual also.
Instagram, Facebook, Twitter, LinkedIn, Youtube, TikTok and more – so many social media platforms to promote your #EachforEqual pledges and messages.
Women’s equality can’t wait. It’s going to take everyone to think and be inclusive – all the time, everywhere.
For International Women’s Day 2020 and beyond, how will you support #EachforEqual?
A special thanks
Thank you to the wonderful teams at our Collaboration Partner, EyeEm, and the talented photographers and colleagues dedicated to visually celebrating women in real and non-stereotyped ways to support the IWD 2020 #EachforEqual campaign theme.